I recently found this site and thought it may be useful for others here.
Alexander Gessler wrote a small handy tool that converts 40+ 3D file formats to OBJ, STL and others. Supported input file formats include 3DS, FBX, Blender, OBJ, DXF, LWO, STL, PLY and more than 25 others. Output formats include Collada, 3DS, X, OBJ, PLY, STL (Text and Binary), JSON (Assimp2Json) and more.
Here is the procedure:
Go to http://www.greentoken.de/onlineconv/
1. First you can upload your 3D model (up to 5 files with a total size of 50 MB) to the site. If the 3D model is split into several files (i.e. MD5, OBJ MTL files), make sure to upload all files.
2. Once you have done with the upload, you can choose the target format(s), such as stl, stlb, colada, obj, 3ds, ply, json. You can select as many as you like.
3. Press Start to begin the conversion. Your files will appear on the screen as soon as they're ready for downloading.
The service is totally free.

Free online 3D model converter
Converts 40+ 3D file formats to OBJ, STL and others.